The Marketing Plan Of The Patagonia Marketing Strategy

As a consumer of outdoor clothing for skiing and fishing I prefer to purchase Patagonia products. Since I have become a loyal customer to their products, I now skip some of the steps in the decision making process. However for this essay I will discuss how I have become a loyal customer and how I have moved through the varies stages of decision-making. The process consists of five different stages the consumer moves through, from initial stage of recognizing a need to the final stage of post purchase. Additionally I will discuss the Patagonia marketing strategy in detail and why I think they have a successful strategy. The first stage in the decision making process is the need recognition stage. Need recognition, is when a consumer recognizes they have an unsatisfied need of which they want to fulfil (Grewl Levy, 2014). Being an avid outdoorsman and growing up in the mountainous region of Idaho, I spent many days being wet and cold in the winters. Initially my decision to purchase clothing was driven by cost rather than performance. After spending a season wearing the subpar outdoor clothing I had recognized the need to stay dry and warm during the winter months. My need requirement and assessment was focused on the physiological risk, whereas what would happen if the product did not perform as expected (Grewl Levy, 2014). The result would be another wet and cold season on the slopes. Moving forward with my decision to fulfil the need for warmer, dryer andShow MoreRelatedThe Efficacy And Sustainability Of Patagonias Strategy1469 Words   |  6 PagesThis report seeks to assess the efficacy and sustainability of Patagonia’s strategy, its success in being an industry role model and the prospects of its Product Lifecycle Initiative in generating profitability and improving the environment. Business Model and Overall Strategy Patagonia’s value proposition is based on embedding environmental sustainability in every business decision it makes. Its core strategy is differentiation by focusing on durability and quality of products whilst minimisingRead MoreHow Your Team Integrates Data Into A Strategy1278 Words   |  6 PagesData is the most valuable tool in your business. Based on a Gartner survey, 73% of organizations have invested or plan to invest in big data within the next two years. It’s now the responsibility of both marketing and IT departments to translate data into profitable insights. How your team integrates data into a strategy will help determine your business’s growth. Equipped with a dash of business acumen and a pinch of creativity, companies can persuade buyers to purchase their products and servicesRead MorePategonias Expansion Strategy3079 Words   |  13 Pages1. Patagonia’s Current Strategy: Key Processes and Customer Perception In the context of our business model our number one key process is our Rules and Norms (a complete breakdown of Patagonia’s current business model and a to-be-proposed business model are available for review in Exhibit I). This ethos that started with the founding of Chouinard Equipment continued through the creation of Lost Arrow and indeed Patagonia. Our self-proclaimed â€Å"dirtbag† culture has resulted in some unorthodox businessRead MoreAnalysis of Marketing Effectiveness2574 Words   |  11 PagesMarketing Effectiveness Analysis – Retail and Non-Profit Sectors Marketing effectiveness is defined as the ability of an organization to reach its marketing objectives while taking into account the organization’s resource constraints. 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Why Dont We Listen Better Book Review Essay - 1655 Words

Running Head: Book Review Practical Book Review: Why Don’t We Listen Better? By James C. Peterson Angelia Godette Liberty University HSER 508 Practical Book Review: Why Don’t We Listen Better? By James C. Petersen Listening is a very complicated skill that many people do not posses. It requires individuals to reflect and to admit to their flaws. In order to communicate effectively it is important to know when to talk and listen. Peterson’s book is an excellent tool to enhance all types of relationships. SUMMARIZE! Petersen, J. C. (2007). Why don’t we listen better? Communicating and connecting in relationships. Tigard, OR: Petersen Publications. Peterson’s uses a variety of situation and scenarios to support†¦show more content†¦My husband and I are both two very defensive people always struggling to get our point of view across. We communicated just like to attorneys in a court room trying to win, as he described in his group. Instead of listening and trying to understand what each other is feeling we jump right into our own emotions. I remember once I told my husband I was sick of him telling me what to do. Automatically he responded by telling all the things I don’t do. We eventually began to attack each other and began to bring up other things about each other that bother us. It was an extremely frustrating experience. While reading I began to think, â€Å"I’m going about this whole communicating and listening thing all wrong†. I be gan to think how things would have went differently if I would have been educated on the proper ways to express my feelings and listen to his. It was strange but I felt a small feeling of guilt (my stomach speaking of course). I was very anxious to share my new found wisdom with my husband, but decided to wait and maybe lead by example. The â€Å"One fish story at time† part of the book reminded of husbands. He is a very good story teller, but tends to hog the spot light. When we first met we would tell stories from our childhood and I every time I would begin to tell a story he cut me off and begin telling another story of his own. It made me laugh to see much this book attained to me. REFLECT! After reading andShow MoreRelatedPractical Book Review Why Dont We Listen Better by James Petersen1624 Words   |  7 PagesPractical Book Review One: James Petersen Presented to Dr. Marcus Tanner Liberty Baptist Theological Seminary Lynchburg, VA In Partial fulfillment Of the requirements for the course PACO 500 Introduction to Pastoral Counseling By Margaret Tlusty February, 2012 HEY! My Summary Petersen, James C.2007. Why don’t we listen better? Communicating and connecting in relationships. Tigard, OR: Petersen Publications. James Petersen (2007) uses five parts to describe theRead MoreBook Review: Why Dont We Listen Better1159 Words   |  5 Pagesbook review: Why don’t we listen better Presented to Dr. Mario Garcia In partial fulfillment of the requirements of Introduction to Pastoral Counseling PACO 500 Liberty Baptist Theological Seminary Lynchburg, VA Feburary 3, 2013 PRACTICAL BOOK REVIEW: PETERSEN My Summation: James Petersen’s book Why Don’t We Listen Better, is a true guide in making relationships better with better communication. This book does not just help people communicate better in a work environmentRead MorePractical Book Review Final Draft1348 Words   |  6 Pagesï » ¿ Practical Book Review Petersen Text 201440 Fall 2014 HSCO 508-D35 LUO Zakiya N Walters Practical Book Review Why Don’t We Listen Better? Summarize Why Don’t We Listen Better? is a book that I initially did not think I would enjoy reading or learn from. Contrarily, I have learned more about myself than I could have ever imagined. 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I told her Im like the rookie ball player who listens to, and then internalizes, what the press is saying about him: to wit, that he will break the home run record, if not this year, then surely the next. Does he, for one moment, reflect that the presss job is to sell newspapers and theyre notoriousRead MorePortfolio 2, Writing Assignment 2 â€Å"The Best Dang Five-Paragraph Essay Ever† Shawn T. Smith’s â€Å"The800 Words   |  4 Pagestendencies, and otherwise work against us in functional pursuits. It helps us to understand why we develop anxiety and depression. He suggests us struggling against unhappy anxious thoughts and make friends with our minds. Smith states â€Å"your mind is not supposed to make you happy it’s supposed to help you survive.† The brain has bad habits one is avoiding new experiences two is our brain looks for problems that don’t exist. 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And each day these millions of kids sit in poster-plastered classrooms and â€Å"listen† toRead MoreMonroe’s Motivated Sequence Speech Eating Breakfast1391 Words   |  6 Pageshappens when the people involved talk and listen in ways that maximize the presence of the personal (p. 33). In the information age, we have to send, receive, and process huge numbers of messages every day. But effective communication is about more than just exchanging information. Effective communication requires you to also understand the emotion behind the information. 4. Introduction Continued †¦ Nearly every aspect of human life could be improved by better listening -- from family matters to corporate

Lighting Needs of Houses in Newbold Crossing Free Essays

LIGHTING NEEDS OF THE HOUSE Glare problems; snow or bare ground Newbold is situated in the rural north-west sector of NSW, with Clarence River been the main body of water that passes directly through the area. According to results conducted by the Department of the Environment, Water, Heritage and the Arts  (2009) the turbidity of this large body of water appears to be fair to poor. Turbidity takes into account suspended solids in the water and measures the clarity, absorption of light and the amount of light which gets scattered causing little to no glare to houses on the banks of the river. We will write a custom essay sample on Lighting Needs of Houses in Newbold Crossing or any similar topic only for you Order Now The topography of Newbold is mainly flat with a couple of gentle slopes, which consists of grass land, bare ground and the remainder of the area been surrounded by trees. As the majority of the days throughout the year are sunny with little or no overcast shadows. This means that there is an abundant amount of sunlight which hits the pasture and bare ground with the majority of the amount of sunlight been absorbed with small amounts uv-rays that bounce off and create minimal to no discomfort to the eyes. Pretoria in South Africa is geographically the same in essence as Newbold Crossing in NSW as the same phenomena with glare occurs there. Clarence Way, Newbold NSW 2460 http://maps. google. com. au/maps? hl=entab=wl Natural and artificial methods of lighting Ndebele houses in Pretoria, South Africa only had one opening which was the entrance into the house. As displayed in the picture below the entrance was typically facing the south, this meant that minimal amount of light entered the building. The source of light came from a fire which was set in the middle of the hut. Image 1 Ndebele traditional huts Traditional houses in Pretoria, South Africa have always aimed at eliminating the maximum amount of sunlight that could penetrate their huts. But through the years their huts have evolved and changed due to the influences that they had from the Sotho and Pedi neighbours. In respect to the dimensions of the entrance of their huts, they have gotten bigger meaning that further light could enter the building. This concept is similar to houses first built in Newbold Crossing. Initially they had small window dimensions, as they thought this would minimise the amount of heat that would enter the building, but they suffered from cold nights and low levels of lighting in houses. Soon they developed a new concept where they would have larger window dimensions to allow light into a house so that rooms would be illuminated, and so that relatively low amount of heat would be retained within the household for the cold night, making houses thermally more comfortable. This same concept lead to the idea of large windows been incorporated into Newbold Crossing. The concept has developed as houses in this region have solar passive design. The houses constructed have specific eave dimensions to counteract the amount of sunlight the building takes in. In the winter the sun has a low angle in respect to the horizon of the earth, and the maximum amount of sunlight is absorbed to maintain the building warm and well lit up. But in the summer the angle at which the sun is in respect to the horizon to the earth is greater, this is where the eaves are used to counteract the effect of direct sunlight by the building. To further avoid the abundant amount of direct sunlight, properties in Newbold have trees located in-front of large windows. In the centre and other areas of a house that sunlight does not reach, a skylight is put in place to aid with natural lighting and avoid carbon footprints. The artificial method of lighting in Newbold is through incandescent light bulbs and some of the newer houses use halogen downlights. But the Clarence Valley Council (corresponding council of Newbold) has set up initiatives and emphasised the use of compact fluorescent lights which have less wattage ower but in turn does not require the same amount of energy to run, therefore it uses less electricity and minimises carbon footprints. Taking in mind that there is plenty of sunlight throughout the whole year into households, so artificial lighting should only be used during the evening or for tasks that are complex and require good lighting. REFERENCE Australian Governement, 2009, Department of the Environment, Water, Heritage and the Arts, viewed 9 May 2010, Dalton, J 1808, A new system of chemical philosophy, Deansgate, London. How to cite Lighting Needs of Houses in Newbold Crossing, Papers

Michelangelo free essay sample

A study of the humanistic side of Michelangelos art. A paper which introduces and discusses how Michelangelo takes the humanistic and natural beauty from the Greeks concerning perfect physical humans and nudity and transforms his work for the Christian era. A brief overview of Michelangelos childhood is also included. Consistently, his work began to show more and more influences from more ancient works. While he was often ridiculed because he was not following current trends, he persisted in his own views. He memorized certain classic poses, and used them for most of his works. The David is an example of one of his works that uses a classic pose to make it seem more strong and powerful. He no longer considered the work of art as an imitation of visible reality, nor as the image of a dream world, nor as a means of arriving at knowledge of the universe, but as an embodiment of the very essence of human life and destiny. We will write a custom essay sample on Michelangelo or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In this vision of the cosmic law of life in man, he relates himself to the wisdom of ancient Italy (De Tolnay 64).